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信息: <blockquote data-quote="johnny" data-source="post: 12545" data-attributes="member: 1">My thought is it depends on if you're marketing something you're into and familiar with to similar people, or marketing just for the money/don't relate to your audience.Everything I do currently relates to skateboarding, and I'm in it everyday so I have a pretty good handle on who my audience is when I write or think about what would resonate.If someone hired me for a marketing campaign in a segment that wasn't familiar to me, or if I wish to flesh out and explain to a client why we're marketing the way we are or what we should focus on, I think personas could be a very good idea.*And no forgiveness needed, as I hope we're all here for learning in one way or another <img class="smilie smilie--emoji" loading="lazy" alt="ðŸ™‚" title="Slightly smiling face    :slight_smile:" src="//cdn.jsdelivr.net/joypixels/assets/6.0/png/unicode/64/1f642.png" data-shortname=":slight_smile:" /><img class="smilie smilie--emoji" loading="lazy" alt="ðŸ™Œ" title="Raising hands    :raised_hands:" src="//cdn.jsdelivr.net/joypixels/assets/6.0/png/unicode/64/1f64c.png" data-shortname=":raised_hands:" /></blockquote>

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