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<blockquote data-quote="wEBot" data-source="post: 11097" data-attributes="member: 17"><p>So if you’ve spent a fuckton of time writing a blog post but kinda miffed that nobody knows it exists, this might help you.</p><p></p><p>Or you’re sending emails but nobody is opening them.</p><p></p><p>...Or if your stuff is already getting indexed in google but nobody’s clicking, you might need to tweak the shit out of your title.</p><p></p><p>I’ve been in digital marketing since 1998, run loads of test, and found out what works.</p><p></p><p>And this stuff works for blog posts (obviously)... but also for emails, ads, basically anywhere someone is gonna see your content.</p><p></p><p>Ok first thing; know your audience.</p><p></p><p>Not just WHO they are, but their problem, their desire, what they want and why they want it.</p><p></p><p>If you’re stuck at this stage, just use Amazon... head over the reviews and examine the language people use... what they’re frustrated with... what kind of results they expect... and take note of their emotional drivers.</p><p></p><p>Create a sense of urgency... right in the title.</p><p></p><p>If you’re selling stuff then offer a special discount, have limited availability, or give exclusive bonuses to fast action takers.</p><p></p><p>Another way to make your title stand out; use special characters... but be careful with this one, you don’t want to overdo it here.</p><p></p><p>For example quotation marks work damn well for me in email subject lines. They might work for you too.</p><p></p><p>Another thing; I’ve seen decent open rates from using emojis. But that probably depends on your niche.</p><p></p><p>Oh, and capitalize the first letter of each word in headline if you can.</p><p></p><p>Probably doesn’t work too well for Reddit but it works really good for AdWords and Facebook Ads.</p><p></p><p>And because I’m lazy and kinda shit at writing, there’s a video version of this ramble here [MEDIA=youtube]Xl0qWSqEXek[/MEDIA]</p><p></p><p>submitted by <a href="//www.reddit.com/user/mickmeaney"> /u/mickmeaney </a> </p><p><a href="//www.reddit.com/r/Entrepreneur/comments/gshowb/boost_web_traffic_by_improving_your_click_through/">[link]</a> <a href="//www.reddit.com/r/Entrepreneur/comments/gshowb/boost_web_traffic_by_improving_your_click_through/">[comments]</a></p></blockquote><p></p>
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